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With America's Original Rock `N Roll Party Band

© 2008 Herb Gross

Rock Till Ya Drop TV is the result of reuniting our 60’s rock ‘n roll party band known as Herb Gross & The Invictas.

During the 60’s, The Invictas (based out of Rochester, NY) had fan clubs, police escorts and a hit record and dance known as The Hump.  The band wore English riding boots, drove a 1955 Cadillac hearse and thousands of fans would mob events where they played.

Today, some 40 years later, and the band has reunited and is rocking thousands of baby boomers and young families. The Associated Press did a feature article on the band that appeared in newspapers across America. NBC’s TODAY show did a story when they played with the Beach Boys. The band has even had young girls screaming at the front of the stage again and yes, there’s another hearse. 

When The Invictas take the stage, the show is all about having fun and creating excitement. Herb Gross, the original lead singer of the band does a Mick Jagger type performance running from one end of the stage to the other singing and dancing with the crowd. Jim Kohler, the original bass player gets on top of his amp and rocks the crowd, and Dave Hickey the original drummer puts his shades on and lays down a good solid drum beat just like he did during the 60’s. Three of the four original Invictas are on stage, all in the 60’s. Cracker Jack musicians augment the band like Dave Profeta on lead guitar, guitarist Dick Callari and on keyboards there’s Sam Gruttadauria.

As a result of the band playing and seeing the reaction of the crowds, Herb decided to write a book about the band entitled Rock Till Ya Drop.  Next, Dave Profeta and Herb created a theme song; a fun web site came next and now, a TV show.

About Rock Till Ya Drop TV

“Rock Till Ya Drop" is an attitude and philosophy of life that I’ve adopted. As you get older you realize that life is short and you have to follow your passion and dreams. That’s what The Invictas are doing and the TV show is a result of the band performances. People want to dance, have fun and the TV show will entertain, share boomer stories, and inspire others to follow their dreams,” says Herb Gross producer of the show.

The show will be shot in high definition TV at events that draw thousands of young families and boomers. “Wherever there’s a large party or an event going on, that’s where I would like Rock Till Ya Drop TV to be,” says Herb. The TV show will feature festivals, classic car shows, racing events, boating and fishing events, casinos, interviews of classic rock ‘n roll performers and performances by The Invictas.

Click here to see a 4 page PDF about Rock Till Ya Drop TV.

Who is Herb Gross and the Rock Till Ya Drop Audience?

Herb is the lead singer of The Invictas, and an award winning TV and advertising producer with 30+ years of experience. As president of Herb Gross & Co. Inc., he has worked with advertisers of all sizes throughout North America.He also writes articles for and various trade publications. His business web site is:

The TV show will target adults age 30 to 70, the largest population in America. Included in this audience are the formidable baby boomers that are 79 million strong and control almost 3 trillion in annual spending.

“Baby boomers were the first generation to grow up with rock ‘n roll. They were born to be wild, and age is only a number to them. They experienced Elvis, Woodstock, The British Invasion, The Beatles, the sexual revolution Viet Nam and more. Boomers want to have fun and they will not go out the way their parents did. I believe many will Rock Till They Drop, and that's why this TV show is so important.”  says Herb.

Rock Till Ya Drop is more than TV

At this time, Rock Till Ya Drop includes, a book about the band, the web site, a song written by Herb and Dave Profeta and recorded by the band, and now there’s the TV show. Who knows what else Rock Till Ya Drop will include in the future? "I think the idea has tremendous growth and people will really enjoy the fun” says Herb.

Rock Till Ya Drop TV Shooting Schedule

Oldsmar Days and Nights Festival and Parade Oldsmar Florida - Includes classic rock `n roll show by Commander Cody and His Lost Planet Airmen along with other classic rock bands, Corvettes and motorcycles for the Vettes and Hogs Night in the park, a fun parade, classic car show and more.

The Invictas NEW BOOK "Rock Till Ya Drop" by Herb Gross

Over 100 pages with tons of fun photos. Click here for free preview (520k .pdf)

Rock Till Ya Drop is all about having fun and getting the most out of life. None of us knows how long we’re going to be around, and as we get older, we realize how short life is. That’s why I reunited our ‘60’s rock n roll band, The Invictas. This book tells the story of the band, and it may inspire you to discover your own passion.

  • During the ‘60’s, the Invictas had fan clubs, police escorts, and a controversial hit record and dance called The Hump.

  • The Hump made it to Number One in Miami, the Top 100 in the US, and was banned in Boston.

  • The book covers the entire time period from the early ‘60’s when the band first started to current time.

  • Now, the band has reunited, and we’re rocking thousands of boomers. We even have young girls screaming again.

  • The Invictas have played with the Beach Boys, been featured on The Today Show, appeared in USA Today and other newspapers across America.

  • The book is 109 pages filled with lots of fun photographs and it tells a very unique story. I am Herb Gross, author of the book and lead singer in the band.

  • There are two versions of the book available. One is printed in black and white, and the second is a limited edition printed in full color and it arrives complete with autograph.

To purchase either version of the book, please visit the merchandise page.

Copyright © 2019 Herb Gross. All rights reserved.
Web design and artwork copyright © Totality Productions, and may not be used without permission.